Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Brandpoint

DECEMBER 27, 2018

According to a study by Content Marketing Institute and Marketing Profs, 68 percent of responding B2B marketers successfully generated leads and 58 percent successfully nurtured leads through their content marketing practice. Landing pages. While an e-book is the food, your landing page is the plate that presents it.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! They want to be educated.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Maybe some leads? Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

MARCH 3, 2011

7 Missed Social Media Lead Generation Opportunities. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

NOVEMBER 22, 2011

Remember: the more targeted you are, the better the chances that your blog readers will be interested in what you have to offer, and thus, more likely to convert. Make sure your offers' CTAs also direct visitors to targeted landing pages with lead-capture forms. Optimize Evergreen Blog Content With New CTAs.

Conversion 28

Conversion Tips Banners Opt-out 28

Hubspot

MAY 31, 2013

First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28