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Five Benefits of Blogging for Business

Webbiquity

Become a resource. Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader.

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Content Rules: Insight and Originality Attracts Clients

Writing on the Web

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. I’ve got a lot of resources for these clients. Last month I helped a small business owner who sells car insurance for people traveling to Mexico. Blog this on Blogger. Who is your audience?

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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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How to Write an Effective Business Blog

Webbiquity

Blogs written like extended brochures (in promotional language) don’t get read. A blog is rather, a place to share useful content. A good general rule to keep content fresh, yet not over-stretch your resources, is at least weekly but no more than daily. They’re boring. Share this on del.icio.us. Post this on Diigo.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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Social Media Strategy? Think Like a Reporter

Webbiquity

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. When: how often will you write new blog posts? Yet developing such a strategy can be challenging; where does one start? In b2c, contests, games, apps and coupons are popular content. Tweet This!