Business Blogging, Copyright, Customer Surveys and Linkedin

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Because of longer sales cycles, more promising opportunities are being lost since business conditions change at the other end and projects are put on hold indefinitely or being eliminated. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

NOVEMBER 9, 2010

From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. They spend on average more than 10 hours a week blogging. Blogs help deliver information from the company to the consumer. That is why blogs matter.

Marketing Mix

Marketing Mix Marketing Report Blogspot Blogger

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Copyright © 2010 Tiecas, Inc. Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. All Rights Reserved. of Tiecas, Inc.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. Copyright © 2010 Tiecas, Inc. Johnson (GPJ). of Tiecas, Inc.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The recommendations are based on the results of a survey of engineering, technical, manufacturing and industrial professionals who have influence on their company’s processes for buying products and services. Copyright © 2010 Tiecas, Inc. In short, this is good, practical and actionable stuff and not some marketing theory.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website. Copyright © 2010 Tiecas, Inc. This was second only to downloading product data sheets. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Sales Management

Sales Management Pricing Price Marketing Websites

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Try polls and surveys to gather data. Leave a Comment Previous post: Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead Generation Next post: Top 10 Clichés to Avoid in B2B Marketing Content FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

According to AIChE’s survey of chemical engineers, members are looking for solutions tailored to their specific needs. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

How to Save the World

Buzz Marketing for Technology

JULY 22, 2008

© Copyright 2008 Dave Pollard. · Blogging Advice. Blog Surveys & Directories. Other Blogging Articles. · · Social Networking / Blogs in Business. · Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Blogs Canada.

Lead Ranking

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

JULY 24, 2008

Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. Now thats a powerful business tool. © Copyright 2006 Dave Pollard. Subscribe to this blog by. Judith Meskills SocSW Blog. Myst Daves Business Posts.

Enterprise Management

Enterprise Management Work Management Marketing Management Guerilla Marketing

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. © Copyright 2005 Dave Pollard. immigration info blog). Subscribe to this blog by. Blogs Canada.

Enterprise Management

Enterprise Management Work Management Personalization Peer-to-peer

How to Save the World - PKM An Update

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. © Copyright 2005 Dave Pollard. immigration info blog). Subscribe to this blog by. Blogs Canada.

Peer-to-peer

Peer-to-peer Enterprise Management Lead Ranking Work Management

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services. Copyright © 2010 Tiecas, Inc. That was the key finding of a research study done by McKinsey & Co. of Tiecas, Inc.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

PKM and the Organization - Pollard

Buzz Marketing for Technology

JUNE 27, 2008

Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). © Copyright 2006 Dave Pollard. Subscribe to this blog by. Judith Meskills SocSW Blog. Myst Daves Business Posts.

Organization

Organization Peer-to-peer Lead Ranking Budget Programs

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Copyright © 2010 Tiecas, Inc. Then you’d put that person in front of the audience and check with them.” All Rights Reserved. of Tiecas, Inc. Resources

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

B2B Lead Generation Using a Business Blog

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Webinars

Trending Sources

Report: Blogs Are An Important Part Of The Marketing Mix

Webinars

The Role of B2B Marketing is Shifting from Lead Generation to.

Focus on Content in B2B Marketing

Social Media with Email Marketing – is it the Super Combo?

Using Content to Move Prospects Forward in the Sales Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Deconstructing the Four Stages of the Industrial Buy Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Don't Count on Marketing Automation to Solve All Your Lead.

7 Strategies for Using Content to Market Industrial Products

5 Rules of Website Redesign for Engaging Engineers and Industrial.

How to Save the World

Customer Anthropology: The Art of Observation

Personal Knowledge Management - Pollard

How to Save the World - PKM An Update

What Not To Do For Better B2B Customer Relationships

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

PKM and the Organization - Pollard

Is Your Industrial Website Still Just a Business Card?

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