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How to Benchmark and Forecast Marketing Event Attendance

Hubspot

Event Registration Forecasts & Benchmarks. It seems there's a relatively well accepted, simple formula for registration trends. In order to hit your target, you should structure pricing and promotion to achieve the following timeline: Early Bird Cutoff: 25% of Target Registrants. Following Month: 50% of Target Registrants.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. B2B podcasting, business blogs.

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8 Marketing Lessons From Online Dating

Hubspot

Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. Tweak your messaging to reflect the interests of your visitors and leads. Writing blog posts, optimizing pages, follow-up with leads, analyzing results--this is all going to take effort.

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Getting REAL Social Media Numbers & How to Host Successful Webinars w/ @DanZarrella [@InboundNow #21]

Hubspot

He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. According to Dan, the most important metric to measure in marketing (social media or otherwise) is how much money it’s making you – not just leads, but actual customers.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

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11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]

Hubspot

Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Do you maintain a business blog for your company (hint: you should !)? 5) Co-marketing Emails. 2) Form Submission Kickback (Thank-You) Emails.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. So, what exactly does a business have to gain from throwing their weight behind content marketing?