Business Blogging Case Study Differentiation Twitter 
Webbiquity
AUGUST 22, 2017
Here are five brand building tips that you can use to grow your B2B business. In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.
Webbiquity
APRIL 10, 2018
Simplifying and personalizing the buying process is now the key differentiator. And case studies are the type of content technical professionals value most. The leading reason business buyers have limited engagement with B2B vendors is because marketers are sending them too much irrelevant content (34%). KoMarketing ).
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Webbiquity
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).
Convince & Convert
MARCH 4, 2010
Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Blogging is a commitment to yourself and anyone reading.
Industrial Marketing Today
JANUARY 26, 2010
Use case studies to demonstrate tangible results. Develop your message: Put some thought into who, what and why about your business. Provide this information in plain English with compelling reasons for people to do business with you. It is all about the customer and not you and your company.
Industrial Marketing Today
MAY 14, 2010
What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition.
Hubspot
JUNE 21, 2010
You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business. What has been your experience with business copywriting?
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