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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Opportunity data means favorable conditions, such as a financing round or a new C-level officer. What is Sales Intelligence? Why Use Sales Intelligence Tools? Because it does.

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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. It’s a long-term strategy that focuses on building brand awareness and positioning. However, creating demand is only half the battle won.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Although the term information explosion dates to the 1940s, and big data was first used in the 1990s, it’s really only within the past couple of decades that using data has become a bigger challenge than simply gathering it. The past year has offered a dramatic example of how quickly economic conditions and demand patterns can change.

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Why Growth at All Costs?

LeanData

One of the poster companies of this strategy, Daly said, has been the cloud software business Box, which went public in January and has said publicly that it doesn’t expect to become profitable until 2018. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable.

Cost 45
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Why Growth at All Costs?

LeanData

One of the poster companies of this strategy, Daly said, has been the cloud software business Box, which went public in January and has said publicly that it doesn’t expect to become profitable until 2018. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable.

Cost 40
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Why Growth at All Costs?

LeanData

One of the poster companies of this strategy, Daly said, has been the cloud software business Box, which went public in January and has said publicly that it doesn’t expect to become profitable until 2018. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable.

Cost 40