Litmus

JULY 12, 2021

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. email marketing, you may be a little unsure about how to mix sales campaigns with relationship status. If we had to pick one phrase to sum up Singles’ Day marketing campaigns, it would be “treat yourself.” Day and night.

Email Marketing 109

Email Marketing Examples Marketing & Strategy Marketing Strategy 109

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Through a flash sale, you can easily create a sense of urgency of time and FOMO (fear of missing out). Brands do everything in their capacity to increase their awareness and maximize their revenue.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Hubspot

JANUARY 4, 2019

Listen to them and validate their concern. Make the buyer feel comfortable, but don't be afraid to communicate any urgency you might be feeling to move the deal forward. Which [package, tier, bundle] are you going with?". Price discounts could also make sense in competitive markets. Ask for the sale.

Work Management 101

Work Management Marketing Management Urgency Marketing Pricing 101

SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. Using marketing automation tools to send the right content to the right people at the optimal time.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. ” It looks like this: Mixed Product Bundling. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Single Grain

FEBRUARY 3, 2020

1) Tailor Your Product/Service for Your Target Market. Banish these hunches with an “assumptions meeting” with your stakeholders in which you pinpoint instances of ‘risky' or ‘difficult to validate' assumptions. Use email marketing to emphasize the personalized value that your product can offer.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Unbounce

NOVEMBER 7, 2019

It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see. What Else We Love About This Landing Page: LIV creates a sense of urgency with this limited edition product. That’s why this example from TRIBE is worth looking over.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

Unbounce

OCTOBER 22, 2018

Marketers have been busy ensuring content is GDPR compliant. One of the reasons marketers aren’t taking Google’s latest messaging about page speed as seriously as they should is that the company has been asking us to speed up for at least a decade. Digital marketers and web devs thought they were safe to focus on other things.

Landing Pages 110

Landing Pages Mobile Advertising Lead Scoring Lead Ranking 110