The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

seo.co

MAY 24, 2021

And with such a low percentage of traffic actually making a purchase during any given visit, there’s even greater pressure to maximize the value of each conversion. Continuing with the same numbers, let’s say you’re able to convince some of your customers to make an additional purchase and also add a few more new buyers into the mix.

Order 105

Order eCommerce Lead Ranking Lead Scoring 105

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Click here to download!

Marketo 111

Marketo Marketing Automation Services Enterprise Management Marketing Management 111

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. According to research: The average consumer reads 10 online reviews before making a purchase decision. According to research: The average consumer reads 10 online reviews before making a purchase decision.

Tools 66

Tools Work Management Marketing Management Best Practices 66

LeadSquared

SEPTEMBER 17, 2021

How then, do you ensure, that you are responding to these customers with the right message at the right time; how do you build an effective marketing automation strategy ? 7 Elements of a powerful marketing automation strategy. Understand that marketing automation is a continuous process. Purchase confirmation email.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

Single Grain

FEBRUARY 3, 2020

Many businesses tend to only focus on how much money a customer can make them rather than investing in the level of service that needs to take place, even after a purchase. 1) Tailor Your Product/Service for Your Target Market. Do you know of many brands that do this? They then move on to converting a new customer.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Optinmonster

OCTOBER 27, 2022

Do you need some Black Friday email marketing inspiration? Shoppers who purchase through email spend 183% more than customers who don’t receive email marketing campaigns. This means more recovered revenue and a better ROI on your email marketing. Everlane: Values-Based Marketing. Our first pick is Everlane.

Template 67

Template Examples Urgency Marketing Marketing Automation Services 67

Unbounce

NOVEMBER 7, 2019

With landing pages, you can focus a visitor’s attention on a single product or offering and lead them on a personalized journey to purchase. It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see. Tick, tock.)

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145