Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. Staff authors are listed here.

Enterprise Management 115

Enterprise Management Marketing Management Vendors Burn Rate 115

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. However, new research shows that most buyers rely on vendor relationships and recommendations and not search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Full Circle Insights

DECEMBER 13, 2021

Moreover, by rolling marketing metrics up into a bundle called “marketing attribution” without acknowledging that there are two parts — attribution metrics and funnel metrics — the marketplace has devalued funnel metrics. Campaign attribution metrics are what most vendors are referring to when they use the term “marketing attribution.”

Marketing Attribution 111

Marketing Attribution Top of Funnel Marketing Management Allocation 111

The ROI Guy

SEPTEMBER 17, 2010

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. Throughout the buying lifecycle, buyers are skeptical, and vendor credibility is an issue.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Biznology

NOVEMBER 4, 2013

To start the series, I’ll tackle the question: with so many vendors of social platforms around, and all offering similar capabilities at first sight, does it really matter which one you choose? Choose the cheapest one or the one that’s already available to you via some bundled offer by a large vendor.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Vendors 80