Customer Experience Matrix

MARCH 13, 2017

They also described it as controlling internal business processes as well as customer interactions. That's not the way marketers tend to think but they're right: the bulk of company processes are not customer-facing. Services will be bundled into mega-services, simplifying user choice. Airbnb vs. Hilton). More barriers down.

Bundling 120

Bundling Work Management Marketing Management Forecasting 120

ANNUITAS

JUNE 6, 2023

GTM transformation — specifically, shifting from random acts of marketing and sales to building a perpetual growth engine — has significant implications for the KPIs we use to optimize our go-to-market programs and processes. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Hubspot

APRIL 13, 2021

Price Elasticity of Demand. Price elasticity measures how a change in consumption of a commodity relates to a change in price. Formulaically, it's expressed as: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price. If demand decreases when the price fluctuates, it's considered elastic.

Pricing 74

Pricing Price Optimization Elasticity 74

Convert

MARCH 2, 2022

Modern IT infrastructure also means your warehouse can be digitized to rely more on robotic processing automation (RPA) instead of humans. So you’ll often be told to increase your site’s speed or optimize for mobile or improve the checkout process. Price elasticity = (percent change in quantity demanded) / (percent change in price).

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Modern IT infrastructure also means your warehouse can be digitized to rely more on robotic processing automation (RPA) instead of humans. So you’ll often be told to increase your site’s speed or optimize for mobile or improve the checkout process. Price elasticity = (percent change in quantity demanded) / (percent change in price).

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Unbounce

NOVEMBER 7, 2019

The video gives us a look at the process behind the product and shows that BoxyCharm hears (and acts on) customer feedback. A clear graphic of the entire tool bundle and its hefty $1,120 USD value leave nothing up to interpretation, while the large Ultra-Shear logo communicates their alliance with a quality brand. Example #5: Thistle.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145