Make the Move to Audience-Centric Content in 6 Steps
Content4Demand
JUNE 7, 2019
Buyer Needs. Graber put it bluntly: Most companies suck at understanding buyer needs. That offering map starts with audience needs and maps them to products rather than the other way around. It’s a great way to uncover new ways to bundle products that create new solutions to meet a need. Individual.
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