Anything Goes Marketing
FEBRUARY 13, 2008
Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Thanks Bulldog! Thanks Bulldog! I would be interested to hear from Bulldog and B2B Magazine how they found these articles.
Vidyard
APRIL 19, 2016
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Industrial Marketing Today
OCTOBER 1, 2011
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing.
Vidyard
AUGUST 12, 2014
Today we look at three impressive B2B videos and the takeaways you can use to spruce up your own B2B video marketing storytelling. The lesson for marketers? Kyle and Jay chat about Fourth of July fireworks briefly before discussing marketing, and the two are plain ol’ fun to watch. Bravo SunGard!
Anything Goes Marketing
JANUARY 27, 2008
This is very easy to do and worth testing Use the search engine optimization terms that drive the most traffic to your site within your subject lines. This is also easy to do by examining the search terms from your analytics program. Technorati Tags: email marketing, segmentation, tips, e-mail best practices.
Customer Experience Matrix
NOVEMBER 19, 2008
My original plan had been to add several marketing automation vendors with significant presence in this market. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. What’s more interesting is the figures for the Marketing Automation group.
Online Marketing Institute
JULY 31, 2009
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.
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