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Cintell

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. I’ll also share how to use those insights along with a resource that few marketers pay attention to (and are possibly unaware of). It’s about using insights uncovered to produce engaging videos.

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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

Increased competition prevalent in the market has compelled businesses to strive towards customer engagement and building customer experience rather than just focusing on resolving their queries. You need to provide sufficient resources to your employees to ensure that they create a great customer experience. Source: [link].

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2016 Update from Apparao Karri

Cintell

A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. An interview guide to help store and manage persona research. In 2016, we look forward to helping you build & sustain a customer-centric business. How can we help you?

Eloqua 100
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The Right Customer at the Right time

Cintell

Knowing who the decision makers and influencers are among your customer contacts will allow you to cover all the bases and build long lasting and productive relationships. To help their clients drive social selling initiatives, Cintell has recently launched a new customer intelligence offering for company contacts.

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38 Handy Stats to Prove the Value of Personas

Cintell

Using personas to help sales: Using personas drove a 3X increase in closed sales deals (MarketingSherpa). Using personas to help product development: Persona-driven product development = 10-20% higher customer satisfaction levels (Pragmatic Marketing). Email revenue increased 18x compared to broadcast emails (Douglas Karr).

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. To help sales understand our buyers, marketing needs to let them share their insights and then ask additional questions to dig deeper.

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A Guide to Optimizing Customer Communications

Cintell

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. What separates the leader of the pack from their competitors?