The Point

JUNE 1, 2010

Blockdot builds games across Web, mobile, and social platforms, and is considered one of the pioneers in developing games for advertising purposes. MT: We build games for both B2C and B2B companies, as well as publishers. HS: What objectives do marketers typically have in mind when developing games for advertising purposes?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. HS) What problem does KnowledgeTree solve? (DC)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

SEPTEMBER 6, 2011

Working with Spear, iDirect developed a system of classification to identify specific categories of end users and partners, a system that required the set-up of new fields in both Salesforce.com and Marketo. Custom workflow helps profile leads, identify high-potential opportunities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

FEBRUARY 5, 2010

The lead nurturing program they implemented included 40+ (yes, forty) separate and distinct tracks of emails, tailored to different audience segments, product interests, and stages in the lead lifecycle. But is all that necessary? Not really.

Lead Nurturing 100

Lead Nurturing Rules Leads Lead 100

The Point

JANUARY 12, 2023

2023 will be all about brand building. Solution- and product-focused messaging has its place, particularly at the tail end of the sales cycle, but initial engagement will be built on companies connecting with audiences at a human, emotional level.”. – Jon Emminizer, Vice President, Business Development.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

MARCH 12, 2020

Nicholas, Web Developer). A comfortable headset makes a big difference also. It’s a necessary application for those (like me) who multitask and are always looking for ways to increase productivity and efficiency. I also bought a memory foam mat that makes all the difference when you stand. I love my standing desk.

Work Management 227

Work Management Paid Search Agency Tips Demand Generation Agencies 227

The Point

APRIL 16, 2014

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. What are the quantitative differences we hope to achieve? But don’t think the guide obsolete just yet.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100