Chris Koch

FEBRUARY 24, 2010

I’m also hoping that the excitement (and the needs of social media consultants and authors to drive their businesses) will not drive us to distraction. Social media is another channel—one of many—for making the connection and building the relationship with customers. Social media is no silver bullet. christopherakoch.com).

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

FEBRUARY 26, 2010

However, there is something important that happens at this stage: It is the point at which customers come to the realization of an important business need. But they may be open to building a relationship that could someday lead to a sale. The way we turn prospects into leads is to gain their trust. Tweet This Post.

Social Media 100

Social Media Lead Generation B2B Thought Leadership Generation 100

Chris Koch

SEPTEMBER 18, 2009

These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that Then you need to get those people’s permission to build your network further. How can we establish trust with influencers if we can’t get to them?

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that Then you need to get those people’s permission to build your network further. How can we establish trust with influencers if we can’t get to them?

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

APRIL 10, 2009

The most famous business incarnation of this model is the Harvard Business Review, which began publishing in 1922. Even in industries with low information intensity in their products—coin-operation laundry franchises, for example—there was a trade magazine offering information about how to improve business practices.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

OCTOBER 12, 2009

We all like to share relevant, credible content through social media, and until now, most of that content has come through traditional media sources—mostly print publications that are pretending to have a viable business model online. Our traditional business model for media is imploding. The destructive side of revolutions.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100