Why P2P Marketing Might Be a Good Alternative to Influencer Marketing
Hubspot
APRIL 5, 2021
To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. But depending on your team's budget, influencer marketing could be limiting.
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