Customer Experience Matrix

MARCH 30, 2012

Budget issues emerged as a clear number one, but they reached that rank on just four of the seven surveys and ranked quite low on the other two that included them. Now we see some interesting consistencies: • Budget isn’t much of an issue for the online and B2B marketers, but dominant for the mixed marketers. Results are below.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Assuming that consumers spend about the same amount of time with both, and that advertising on both is equally effective, online media should get a larger share of ad budgets. Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JANUARY 27, 2018

This Forrester report on mobile advertising found 69% of marketers felt at least 20% of their budgets were exposed to found mobile ad fraud. Ad fraud is also a major concern – the two are related because they both reflect brands’ loss of control over their ad placements.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153