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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. In no particular order, here are some of the most key factors to consider as you evaluate partners.

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Innovate or Die; Actions IT Solution Providers Can Do To Help IT Leaders Meet the Number One Challenge for 2012

The ROI Guy

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond.

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IT recovery full speed ahead. IT vendors, are you ready?

The ROI Guy

SearchCIO's latest survey on IT budgets and spending priorities confirms reports from Forrester, Gartner and other analysts, that the IT spending recovery in 2010 is upon us. This shows a strong recovery, especially comparing to the meager 35% of budget increases in the SearchCIO survey of last November.

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2010 Tech spending to increase > 5%

The ROI Guy

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).

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How to Sell Subscriptions in 2023: Guide to Grow Your SaaS Business

Unbound B2B

But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers. But this doesn’t mean selling subscriptions is easy for software businesses. What is SaaS Subscription?

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SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

SaaS (Software as a service) is a rapidly growing industry. Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. will detect that and send the visitor’s information into a sales engagement tool like Outreach.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.). Get acquired.