Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

KoMarketing Associates

AUGUST 22, 2012

The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

accelerate agency

APRIL 12, 2023

Nevertheless, to stay one step ahead of the field, you’ll need a watertight SaaS marketing plan. Marketing of any kind is all about finding ways to stand out from the crowd. Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The Missing Piece of Your 2015 Marketing Budget. So, should you include web engagement?

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Porch Group Media

FEBRUARY 20, 2020

In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were allocated to websites, digital commerce, mobile marketing, social marketing and digital advertising. Video marketing in email increases click-through rates by 63%.

Allocation 59

Allocation Budget Programs Paid Search Agency Advertising Agencies 59

Webbiquity

JANUARY 9, 2013

Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. Why Social Is So Disruptive to Traditional Marketing by Social Media Today. Traditional media still accounted for more than 90% of spending at that point.

Marketing Budget 100

Marketing Budget Marketing Strategy Marketing & Strategy Enterprise Management 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The ROI of social media programs will continue to be challenged by some executives. More and more marketing is at the table for big corporate decisions.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Buzz Marketing for Technology

JULY 7, 2010

Do you typically see B2B marketing spend allocations that are not aligned with business goals? A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. A: It’s simple.

Allocation 100

Allocation Budget Programs Peer-to-peer Digg 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. Understanding Digital Paid Media Paid media is all about strategic promotion. The main goal? And it continues to grow.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Full Circle Insights

AUGUST 8, 2021

Note that the two charts are designed to give you two different perspectives on the same data. The left chart is designed to show you at a glance how many touches this user had in the selected time frame. To make things easy, we show some of the most common social media icons on the chart where applicable.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JUNE 16, 2020

To succeed with digital campaigns, you’ve got to have a comprehensive understanding of how campaigns are performing in terms of engagement, cost, effectiveness and revenue so you can allocate spend efficiently to maximize lead generation and demonstrate marketing’s contribution to deals won. Bridging the Digital Marketing-CRM Divide.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Full Circle Insights

JANUARY 13, 2021

Launched in June 2020, The Digital Source Tracker is the only tool on the market that connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM. Optimizing Marketing Outcomes Over Time.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Content Standard

JUNE 18, 2018

Some of Skyword’s clients in the consumer packaged goods (CPG) industry, who have been making steady and consistent investments in content marketing for the past three years, are already earning traffic at 1/100th the cost of paid search or social.

Digital Asset Management 53

Digital Asset Management Enterprise Management Paid Search Agency Planning 53