Engagio
NOVEMBER 16, 2023
Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.
Adobe Experience Cloud Blog
OCTOBER 28, 2019
Simply put, marketers need to reflect on not only what the return was but which program achieved the best return—and use this insight for future decisions. Your metrics need to be actionable and provide insights that inform decisions—rather than simply sound good and justify your marketing spend. Brand awareness. Channel reach.
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Contently
AUGUST 15, 2017
Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.
Terminus
JUNE 15, 2021
Most recently I helped scale Sitecore across EMEA, led the Northern Europe function at Marketo and operated as an Executive Board member at Oracle Corporation in the UK. ” “Our ABM approach has evolved into an essential element of our larger go to market strategy and is showing a very strong ROI.
Adobe Experience Cloud Blog
SEPTEMBER 21, 2016
Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. However, this data is not limited to who our leads are.
Full Circle Insights
SEPTEMBER 12, 2022
Not only does it take substantial resources to implement new tools and align marketing and sales teams for a new growth strategy, but it can also take a lot of time and effort to generate personalized campaigns for high-value accounts. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage.
markempa
DECEMBER 12, 2016
For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. So how do you humanize your marketing? Read about Rapid Growth Marketing: From 0 to 500,000 Users.
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