Adobe Experience Cloud Blog
FEBRUARY 13, 2012
Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars. In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest.
Adobe Experience Cloud Blog
OCTOBER 25, 2018
Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spam unsegmented email lists and display annoying pop-ups on websites. We spend exorbitant amounts of money on digital advertising —without even taking the time to learn about our audiences.
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Terminus
JUNE 15, 2021
Most recently I helped scale Sitecore across EMEA, led the Northern Europe function at Marketo and operated as an Executive Board member at Oracle Corporation in the UK. ” “Our ABM approach has evolved into an essential element of our larger go to market strategy and is showing a very strong ROI.
Adobe Experience Cloud Blog
APRIL 7, 2015
According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. And display ads typically deliver even lower rates all together. Shifting Weight Towards the Top-of-the-Funnel. Stop the Waste!
Leadspace
JANUARY 4, 2017
Ad analytics from the networks themselves (Google, FB), the DSPs (display, search, video all disparate players), the 3rd party ad players (think Moat, IAS, comScore), offline analytics (Nielsen, Datalogix). Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. We’ve got our predictive analytics.
chiefmartech
JUNE 20, 2016
You might protest that’s for sales , not marketing, but aren’t these two functions increasingly entwined in a digital world? LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Are the above points too indirect?
LeanData
MARCH 28, 2016
That strategy includes using account-based display advertising with Terminus, triggered direct mail with PrintingForLess, Marketo email engagement programs, field marketing events and orchestrated outreach by SDRs. You don’t want to have your sales team spending a huge percentage of time on the wrong companies.
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