Martech
SEPTEMBER 20, 2023
Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.
DemandBase
MARCH 17, 2020
What marketers need is control over this explosion of data. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. One of the biggest challenges we’ve seen B2B marketers grapple with is implementing new campaigns and optimizing inflight campaigns over time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DemandBase
MAY 28, 2020
Marketing Efficiency Is About Good Data. Are you tossing marketing dollars in the trash? According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality.
Engagio
NOVEMBER 16, 2023
Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.
DemandBase
MARCH 10, 2020
In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. If you’d like to take a deeper look at driving engagement best practices, take a look at the Demandbase Engagement playbook. in the efficiency of marketing. Start Simply.
Marketing Insider Group
MAY 26, 2020
They went from a focus on growth, investing and KPI achievement to survival mode where they are freezing budgets, conserving cash, and trying to become more efficient. But as Ardath shared in her Sneak Preview Interview , marketing and sales did not evolve and they have not adjusted their content, style and tone.
Engagio
OCTOBER 13, 2020
It’s about supporting sales cycles, accelerating deal velocity, and working more efficiently together with Sales. Rather than a hand-off baton pass, great Marketing and Sales teams operate as a soccer team, working together to pass the ball back and forth down the field to create and win new business and drive account growth.
Expert insights. Personalized for you.
99 
Let's personalize your content