Budget Management CMO Marketing Plans Media 
Webbiquity
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S. billion last year to 2.5
B2B Marketing Directions
SEPTEMBER 16, 2018
To plan effectively for 2019, marketing leaders need a solid understanding for the overall economic and competitive environment and the major trends impacting B2B marketing. The CMO Survey is a valuable resource for information regarding these important issues. of the marketing budget currently to 18.8%
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SmartBug Media
FEBRUARY 21, 2024
The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards. For this article, we spoke to franchise business expert Jenn Foster , fractional CMO and founder of Foster Marketing.
Content Standard
JANUARY 25, 2018
Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. 7 being very integrated) when asked to rate how effectively social media is linked to their firms’ marketing strategies.
B2B Marketing Directions
AUGUST 15, 2021
Last month, Gartner released the findings of its CMO Spend Survey, 2021. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. And most of that data indicates that advertising spending is showing a significant rebound compared to 2020.
B2B Marketing Directions
APRIL 4, 2021
The COVID-19 pandemic upended marketing and advertising at many companies last year. Confronted by a historically high level of business and economic uncertainty, many marketers were forced to dramatically change their marketing plans, and in some cases at least, to substantially reduce marketing and advertising spending.
PureB2B
JUNE 14, 2021
Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out. Email marketing: Sending regular, high-quality emails can keep your business visible to existing consumers while also aiding the conversion of new ones. Final Thoughts.
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