KoMarketing Associates
SEPTEMBER 18, 2012
As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.
Buzz Marketing for Technology
MARCH 23, 2011
A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. Social Media – the Next Frontier!
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Buzz Marketing for Technology
MARCH 30, 2011
Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! Many BtoB organizations these days are spending time and money. What is the overall reach of this type of content? What is the overall reach of celebrities that appear in those shows? Want to learn more?
MLT Creative
NOVEMBER 15, 2010
For my second blog series, I’ll focus on the importance of social media monitoring tools. A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” is devoting 15 percent of his company’s online marketing budget to social media this year. Develop a plan.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.
MLT Creative
NOVEMBER 28, 2011
BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships. ” Online or Offline – It Doesn’t Matter!
Industrial Marketing Today
OCTOBER 2, 2010
Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. Social Media with Email Marketing – is it the Super Combo?
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