markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. They have it wrong.

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Word of Mouth Lead Generation WOM B to B 120

markempa

APRIL 3, 2005

« Word of Mouth Marketing relies on reputation not branding | Main | Are you using the Best Lead Generation Techniques? » Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa.

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

JUNE 7, 2005

« Website Landing Pages impact Lead Generation results | Main | Lead generation modality map for complex sales » Landing Page Handbook: How to Raise Conversions by 40% MarketingSherpa released their Landing Page Handbook: How to Raise Conversions. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

JUNE 7, 2005

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites. Most landing pages dont do that!" Ten times more people call now.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

« One-to-one lead generation for B2B companies | Main | Website Landing Pages impact Lead Generation results » Strategize to get more referral leads This article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals.

Lead Generation 120

Lead Generation Word of Mouth Leads Lead 120

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel. Conversation Equation. million likes*.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

markempa

APRIL 18, 2005

« Podcast: Landing Pages for Lead Generation | Main | Lead generation & nurturing with a human touch » Are you using the Best Lead Generation Techniques? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Lead Generation Sales Qualified Leads Generation Telemarketing 120