Buzz Marketing for Technology
AUGUST 27, 2009
I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. Tags: social media Customer Support. If that isn’t a wake up call for Technology Companies, I don’t know what is!
Buzz Marketing for Technology
FEBRUARY 18, 2010
I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)
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LeadSloth
APRIL 24, 2009
Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing. Mac is a leading sales and marketing consultant and award-winning columnist for BtoB magazine. Like no other he understands B2B lead generation.
Industrial Marketing Today
MAY 14, 2010
BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Do you have any strategies for this? Try polls and surveys to gather data.
WebMarketCentral
DECEMBER 17, 2008
10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S.
The ROI Guy
NOVEMBER 4, 2010
Second, the survey results highlight that sales repss are being tagged as not understanding buyer needs, not having valuable resources to add value to the sales process, and not being prepared. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.
Industrial Marketing Today
NOVEMBER 1, 2010
Took a leap of faith by investing $70,000 in hiring Forrester to thoroughly research their target audience; implemented every single recommendation for building a community around the audience. Exhibit #2: Indium Corporation Blogs. Tactics: Their mantra — Learn, Laugh, Share and Connect. Results: 2.7 times increase in conversion; 5.3
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