markempa

JULY 10, 2006

A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

MLT Creative

DECEMBER 9, 2011

Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. BtoB Magazine. Twitter more popular with B2B marketers but LinkedIn brings more B2B leads. Tech marketers plan to boost spending next year.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Engineers tend to respond much better to peer-to-peer recommendations than some stranger tweeting about your company or its products. He is the Founder & President of Tiecas, Inc. –

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Same with LinkedIn, Google+, and other platforms you may be a part of. of B2B marketers who use social media say use it for lead generation, making lead generation one of the top applications for the use of social media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Ambal's Amusings

AUGUST 27, 2009

Each content resource you develop should be aimed at educating both them and you. We’re educating not selling! The key is to use stories to educate our audiences – which simultaneously positions us as the expert and a helpful resource for them. This is why you need to set mutually-beneficial content goals.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100