BtoB Demand Generation SMB 
The ROI Guy
JANUARY 20, 2011
Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.
Adobe Experience Cloud Blog
DECEMBER 3, 2009
ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. david_genius : SMB customer for $250,000 - Found (on twitter) & closed in 13 days!!! InboundMarketer : Buying behavior has transformed- lead generation needs to keep up @jonmiller2.
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Adobe Experience Cloud Blog
SEPTEMBER 22, 2011
Marketing does a great job with demand generation , building awareness, analyzing lead cost, lead sources, etc., They will be better placed to achieve their number, but can also have meaningful discussions with marketing to influence demand generation tactics and maximize marketing’s contribution to their pipeline.
The ROI Guy
MAY 6, 2010
“Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics ,“ says Tom Pisello , CEO and founder of Alinean. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
JANUARY 17, 2011
Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
OCTOBER 22, 2010
Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. Latest Research. Let the Good Times Roll?
The ROI Guy
SEPTEMBER 4, 2007
As current systems are underutilized and difficult to reallocate based on demand, virtualization lets the IT team place more work quickly and appropriately on less physical servers – optimizing usage and minimizing the amount of physical assets to manage and support. Alinean recognized by BtoB Magazine’s as one of To.
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