Remove sales-lead
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Good Reads for B2B Marketing - Staple Yourself to a Lead

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales.

BtoB 120
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Presenters of Inbound Conference. Cambridge, MA – [link]. ET Thursdays.

Twitter 100
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Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

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B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Top tactics for a crisis-proof B2B lead generation strategy. One in four marketers has a formal lead generation process in place, and less than 2 in 5 can trace a lead to its source, notes Jen Doyle in a report. "If B2B Lead Generation Blog. Marketo/Modern B2B blogs. Sales bring in new business. Doyle asks.

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BMA 2010 Engage Conference – Making Ideas into a Reality

Adobe Experience Cloud Blog

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. Some ideas I heard suggested including the employees on your programs (yes, even as part of your lead nurturing ), making sure they are well informed, and that they know and connect with the brand (both in look and feel).