BtoB Buy Facebook Web 2.0 
Industrial Marketing Today
AUGUST 17, 2010
Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Industrial Marketing Today
OCTOBER 2, 2010
Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.
Marketing Insider Group
AUGUST 10, 2010
This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? No doubt we need to move quickly in today’s world, but that shouldn’t be an excuse to skip the strategy.
Marketing Insider Group
AUGUST 10, 2010
This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? No doubt we need to move quickly in today’s world, but that shouldn’t be an excuse to skip the strategy.
Expert insights. Personalized for you.
60 
Let's personalize your content