Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JANUARY 14, 2011

The investor is willing to risk his/her money because of high expectations of a healthy return on investment (ROI). In the same way business marketers need to take their content marketing up a notch in order to raise their ROI from content marketing. For more, visit Indium’s blogs and their YouTube channel.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

markempa

MAY 23, 2005

« Tips for better webinars, webcasts and improved ROI | Main | Creative lead generation blunder? » Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #2: Indium Corporation Blogs.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

markempa

MARCH 2, 2007

March 02, 2007 | Permalink Technorati Tags : lead generation , marketing , roi , sales TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Going beyond the sales lead : » Microsoft RSVP from E-Bitz - SBS MVP the Official Blog of the SBS "Diva" I got an interesting magazine the other day.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. Business Blogging – Do You Have What It Takes? Your goal is Brand ROI.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40