Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). Video quality is the most important factor for 67% of viewers when watching a live stream broadcast ( source ). Factors to consider when live streaming.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Content Standard

SEPTEMBER 2, 2016

As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. This is no desperation move on Twitter’s part, surprising as it may be to some. But that seems all but given nowadays.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization? This has implications for rotation and optimization of broadcast. Dusty (@DustyHunt) January 3, 2012.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization? This has implications for rotation and optimization of broadcast. Dusty (@DustyHunt) January 3, 2012.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 88

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Hubspot

JUNE 26, 2014

Just because Facebook budgets a bit more space for content than platforms like Twitter doesn''t mean that you need to fill it. The copy you put on Facebook should begin a dialogue, not just a one-way broadcast. Unfortunately, Mercedes Benz missed the memo. To put it quite simply: less is more. 3) One-Way Engagement. Social Media'

Facebook 28

Facebook Mobile Marketing Social Networks Television marketing 28

Convince & Convert

JANUARY 24, 2014

But the organization that had perhaps the greatest social success on chilly January 7 may surprise you: Univision - the broadcast and digital information provider focused on American Latinos. One of Univision’s many television shows is Aqui´y Ahora , a weekly news magazine with daily web and social components. ” vein.

Facebook 164

Facebook Enterprise Management Work Management Marketing Management 164