Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license. link] jaybaer No question.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

FEBRUARY 17, 2011

In other words there is more to social media than Facebook and Twitter and LinkedIn. It is really important not to just go out there and just broadcast" in social media, Tamar states. Public Relations Faux Paus. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Niche Communities Matter.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Zoominfo

SEPTEMBER 17, 2018

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. According to the Copyblogger website, Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. Need help with your Facebook ads? Amy’s specialty is getting into the online trenches with you.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s a way to get your Facebook update seen in more news feeds. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Vidyard

OCTOBER 27, 2019

Combining newly recorded live action footage with clips from news broadcasts and other video, the ad is accompanied by a voice over that takes a stance on a current issue. Social media users often view video without sound; as much as 85% of Facebook video is watched silently. Learn From the Pros. Text Overlay Video. 360-Degree Video.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). link] #SMM [link] Face to Facebook RT @jaybaer Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

BenchmarkONE

SEPTEMBER 1, 2021

One way to do this is through social media, using a platform like Facebook Live, Instagram’s IGTV, or Twitch to live stream directly to your audience. Incorporate calls to action within your broadcast and encourage people to get involved, either during the event or to make contact via alternative channels.

Small Business Marketing 60

Small Business Marketing Planning Business Work Management 60

Convince & Convert

AUGUST 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? Are You Growing Enough Voices [link] Steve Woodruff Very excited for you and with you, Jay.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

AUGUST 31, 2010

It’s a great place to broadcast and get some quick tidbits, but let’s face it, unless you’re creating spiritual and motivation tweets, it’s hard to have substance in 140 characters (or less – if you’re looking for a retweet). Twitter doesn’t really bring out a conversation. Absolutely not.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Content Marketing Institute

NOVEMBER 19, 2017

He gains further real-world insights during his annual Agents of Change conference, which attracts nationwide keynote speakers like Jay Baer, Andy Crestodina, and Gini Dietrich. In Chapter 6, Broadcasting Your Message Through Content, he defines the characteristics of good content: Good content is created for the sake of the reader.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. Please note that the definition of core content is subjective.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Hinge Marketing

MAY 15, 2017

These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Think webinars (which are just a different take on public speaking), advertising, public relations, SlideShare, video and web analytics, to name just a few. Are these men and women just smarter than the rest of us?

Personalization 127

Personalization Webinar Metrics Brand Identity Branding 127

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Where twitter might be good for designers, facebook is perhaps better for small businesses.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Carrie Corbin. thealphafemme. Emily Gonzales. EmilysHere. Marissa Mayer. marissamayer. Janine Popick. janinepopick. Padmasree Warrior.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Carrie Corbin. thealphafemme. Emily Gonzales. EmilysHere. Marissa Mayer. marissamayer. Janine Popick. janinepopick. Padmasree Warrior.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

JULY 1, 2016

But public Facebook pages, there are things… you don’t need the anonymous insight. You need to know what actual people are saying on a public Facebook page. Jay, I’ve seen you at the top of the list a number of times when we’re monitoring different conferences. So, always good to see you up there.

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Vidyard

OCTOBER 27, 2019

Combining newly recorded live action footage with clips from news broadcasts and other video, the ad is accompanied by a voice over that takes a stance on a current issue. Text Overlay Video Social media users often view video without sound; as much as 85% of Facebook video is watched silently.

Video Marketing 65

Video Marketing Broadcasting Work Management Classified Ads 65

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I’ve personally discovered several restaurants that way). Go for it in the comments.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Webbiquity

JUNE 6, 2011

His popular “home&# publication is aimClear Blog. Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. He co-founded two Silicon Valley search engine marketing agencies and is a frequent speaker at search marketing conferences.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Contify

NOVEMBER 18, 2018

The latest one was from the Pew Research Institute and it showed that social has now become a key channel for news consumption (30% of the US adults consume news on Facebook, 11% on Youtube and 8% on Twitter). Which of these two media will be preferred by companies to broadcast for specific type of corporate information?

Media 40

Media Sample Broadcasting Social Media 40

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 127

Social Media Media Paid Content Conference 127

Contify

AUGUST 2, 2017

The latest one was from the Pew Research Institute and it showed that social has now become a key channel for news consumption (30% of the US adults consume news on Facebook, 11% on Youtube and 8% on Twitter). Which of these two media will be preferred by companies to broadcast for specific type of corporate information? 25 & 26!

Media 40

Media Sample Broadcasting Social Media 40

Attendify

MARCH 11, 2020

Some tech giants have opted to cancel their conferences, while others are substituting their in-person events for online versions. Other major conferences are forging ahead , including CONEXPO-CON/AGG & IFPE, which sent out a press release saying registration was at a record high.

Planning 67

Planning Co-Registration Work Management Tips 67

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. link] [link] Face to Facebook RT @jaybaer Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Biznology

MARCH 12, 2013

During the second week of March, agencies go hog-wild: exuberant live-tweeting; passionate Facebooking ; a river of well-posed Instagrams of people, places, and parties; a Photostream of digitari; a Channel’s worth of spicy video; and a blogful of insights, learnings, and experiences. Why won’t they notice?

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80