Martech Advisor

JANUARY 28, 2020

It is an essential part of B2B content marketing that helps marketers generate leads and qualify them for the next stage of the funnel. Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Paid Media. Create Cohesive Content Experiences.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

SEPTEMBER 17, 2018

It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Use HubSpot Video or Loom to record yourself recapping an important meeting or giving personalized recommendations.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JULY 29, 2018

For example, HubSpot's Twitter handle is @HubSpot. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. Impressions - An impression refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Image Source: Semrush.com.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

ClearVoice

APRIL 9, 2020

HubSpot says repurposing content can also help you reach new audiences, improve organic visibility and reinforce your messaging, especially when it’s high-value thought leadership or authoritative content. Top 25 content types for inbound marketing. Yes, I’m smiling! Livestreams. Got Windows 10 issues?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Hubspot

OCTOBER 21, 2011

For those of you who have ever been in an intro to marketing class, webinar, lecture, or training session, you know that the first lesson will include the term “target audience.” ” A target audience is a particular group of people within a business' target market at which the business aims its marketing messages.

Paid Content 28

Paid Content Allocation Broadcasting Class 28

Single Grain

NOVEMBER 16, 2023

Lead Generation : Content marketing serves as a powerful tool for lead generation. By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. For example, do they prioritize blog posts, webinars or interactive tools?

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

APRIL 19, 2017

When we say “virtual conference,” we don’t just mean webinars. From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event -- making it cheaper to build awareness around a brand. Digital Agency Day , hosted by HubSpot and Unbounce.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. As inbound marketers, I think we're all familiar with this.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

JUNE 6, 2011

Billy Mitchell is a partner and senior creative director at MLT Creative , an Atlanta-based B2B marketing agency. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. He has won two EFFIEs for marketing excellence and DMA ECHO Awards.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. The Science of Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28