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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

These were expensive yet popular component’s of the traditional marketing mix. Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest. Online marketing is a more cost-effective alternative to traditional outbound marketing.

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

When we say “virtual conference,” we don’t just mean webinars. From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event -- making it cheaper to build awareness around a brand. YouTube to host videos. Dropbox to host files.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Billy Mitchell is a partner and senior creative director at MLT Creative , an Atlanta-based B2B marketing agency. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. That’s inbound marketing in action.&#

Twitter 100
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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. The Science of Inbound Marketing.