B2B Marketing Traction
SEPTEMBER 21, 2010
One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.
B2B Marketing Traction
SEPTEMBER 21, 2010
One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.
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B2B Marketing Traction
MARCH 29, 2012
Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Then, Joe gets a postcard in the mail that tells him the same company will be at the trade show he is attending next month. At the trade show, Joe sees a brief demo of the product and asks for more information.
B2B Marketing Traction
JANUARY 31, 2012
Popular board categories are used for recipes, fashion, books, wedding planning and home decor. I have folders at home that I organize my ideas into, including books to read, places to go, recipes to try (that’s a large recipe box), home improvements, gardening, and things to buy (including fashions I like).
B2B Marketing Traction
APRIL 12, 2012
Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. A manufacturer thought that print advertising had a greater return on investment (ROI) than trade shows. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right?
B2B Marketing Traction
FEBRUARY 3, 2012
In the book Good to Great , Jim Collins says that great leaders are disciplined – they not only have a to-do list, but they also have a stop-doing list. Stop running those ads/attending trade shows just because you always have. And start some new things. Stop paying for SEO (search engine optimization).
B2B Marketing Traction
APRIL 19, 2013
In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Ask questions like, “ Will this attract visitors to our exhibit at the trade show? Kudos to the award winners.
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