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How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before. I often conduct a SWOT with my clients and the results always yield actionable results. As you can see, a SWOT comprises four quadrants. Here’s how to create the SWOT: Strengths. Great pricing? The 4 Quadrants.

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How to Create a Marketing Plan

Sharpspring

As the name suggests, this model describes the ideal person you’d like to reach — someone who is especially likely to seek and book your services. SWOT Analysis. Your SWOT analysis is an honest look at your business’s strengths, weaknesses, opportunities, and threats. Marketing Plan Example: SWOT. What We Do Equally Well.

Planning 100
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Book Review: Marketing in the Round

Webbiquity

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. It often involves tactics like price adjustments, loyalty programs, and improving customer service.

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Real Story on MarTech: Most important vendor selection tips

Martech

Eventually, my colleague Jarrod Gingras and I encapsulated those lessons in a book, “ The Right Way to Select Technology ” (Rosenfeld Media), from which I’ll share some of the most important lessons and tips here. Adopt and modify a “SWOT”-based decision analysis to fit your culture. In short: design thinking.

Vendors 98
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The Beginner's Guide to Competitive Benchmarking

Hubspot

For example, if you want to develop a competitive selling strategy, which competitor has the most effective pricing model — and what exactly do they offer? United Airlines sought to revamp and elevate its website's user experience, making it easier for customers to research and book flights online. SWOT Analysis. Image Source.

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6 Tips for Inbound Appointment Setting

Belkins

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. What is your price policy? Do you offer several pricing packages? You don’t have to write a book or a dictionary. Then, you check out the situation in the market and start mapping your possible directions.

Tips 67