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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. They also make CE more valuable for the next person looking to join. Data privacy is a top priority at ZoomInfo.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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6 Ways to Privacy-Proof Your Email Program

Litmus

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Consider removing Personally Identifiable Information (PII).

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Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade. Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. GDPR Arrives.

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Demystifying data driven advertising

Choozle

Every click made, purchases added to a cart, emails opened, flights booked is helping marketers understand a consumer’s interests and behavior. Before you start freaking out, a large majority of your data is collected, anonymized, and encrypted. newsletter sign-ups or forms filled out). Social networks (e.g., Browsing behavior.