ClearVoice
FEBRUARY 4, 2020
Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list.
Biznology
JUNE 8, 2018
In the book, I said that the aim of a site which has identified the topics of interest to the target audience is to become a hub of authority on those topics. In the book I said you should be the Wikipedia of your most important topics. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.
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Biznology
NOVEMBER 10, 2015
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. And then there’s content marketing — we know it’s evolving into outside-in marketing. Content Marketing is the Epitome of Catch-22.
Writing on the Web
AUGUST 29, 2012
What makes for effective content marketing? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Let me know which sites are tops in your book in the work you do… hit the comment link and submit. Of course, this varies. What about you?
Marketing Insider Group
MARCH 25, 2013
Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The TopRank part of the business eventually grew in popularity and revenue to the point that we renamed the company to TopRank Online Marketing. What is the method to your blogging success?
Writing on the Web
MARCH 7, 2011
Link to definitions on Wikipedia of the most important keywords whenever you can. Link to sources, other web pages, books, other experts as often as you can. Spell out the key concepts in your first sentence, either by asking a question, or summarizing. Link to an important keyword in the first paragraph if you can.
Convince & Convert
AUGUST 25, 2011
The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. I’m doing a session on Content Marketing Metrics, and a 7-minute burst session at lunch, where I’ll be trial ballooning some concepts for my next book.
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