ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

OCTOBER 27, 2020

Books on SEO quickly become out-of-date. HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

accelerate agency

JANUARY 10, 2021

You can find out more about successfully scaling a SaaS firm by buying our Book. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SERPs only display what searchers want – and need – to see. .

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

You can find out more about successfully scaling a SaaS firm by buying our Book. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SERPs only display what searchers want – and need – to see. .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

SnapApp

OCTOBER 14, 2016

There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). Supported by a long-tail content strategy. Long-tail content” is content catering to specific niches versus broader audiences. Content mapping template from HubSpot. But don’t assume.

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Some of our most successful updates have included: Making our lists longer and more comprehensive (example: best sales books). Building long-form guides on topics we've only touched on in the past (example: sales operations).

Organic Leads 98

Organic Leads Lead Ranking Lead Scoring SEO 98

seo.co

OCTOBER 29, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Image Source: Hubspot ). Keyword stuffing may cause you to be hit with a Google penalty that could remove you from the SERPs all together. Outline & Begin Your Draft.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

accelerate agency

OCTOBER 27, 2021

Book a Consultation What is SEO in 2023? This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. Additionally, these ads are likely to be more effective when you rank higher on SERPs.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Book a Consultation What is SEO in 2023? This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. Additionally, these ads are likely to be more effective when you rank higher on SERPs.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. . SERP rankings. Backlinks from authoritative, trustworthy sites can both improve your SERP ranking and increase your reach. PPC vs SEO.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Marketing Insider Group

MARCH 22, 2021

Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. Have you ever clicked on a top search result excited to learn something only to see 200 words of generic blabber across your screen, wondering how it even placed in SERPs? VIP content. Everywhere.

Top of Funnel 303

Top of Funnel Paid Content Lead Ranking Lead Scoring 303

Hubspot

NOVEMBER 6, 2012

Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of "yellow books.". These books were not like other books you may stumble upon. These yellow books were dangerous creatures, indeed.

SEO 28

SEO Tips High Quality Lead Lead Scoring 28

Optinmonster

AUGUST 27, 2023

HubSpot’s most popular lead magnet got 12,000 shares in a year. HubSpot If you’re looking for a great example of content marketing, HubSpot is a good starting point. You can easily show that something’s urgent by using OptinMonster’s countdown timer functionality. Ebooks Looking for a quick lead magnet?

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. 1) Animoto.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

SEPTEMBER 3, 2019

Search for anything related to SEO, social media strategy or content and one of his articles is likely to be at the top of the SERPs. Then create other, more detailed pieces (or “spokes”) related to the hub’s long-tail keywords and link them all together through the hub. 3) HubSpot. HubSpot doesn’t make this mistake.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Hubspot

AUGUST 7, 2018

Source: HubSpot. If you’re not quite there yet, the best thing to do is to target long-tail , low-volume keywords with minimal keyword difficulty (<50) — we’re talking 200-1000 MSV. Check out the related searches section on search engine results pages (SERPs). Conclusion.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101