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Anything Goes Marketing

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Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. Is my email design appropriate?

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Forrester Email Marketing Tools Clickthrough 100
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Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

NOVEMBER 19, 2006

Provide some quotes on those that liked the white paper (like mini book reviews). One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!). Read The Following Book in which I review Michael's book.

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Paper Lead Generation Auto Responder Generation 100
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