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Five Lessons From the Web 2.0 Summit

Paul Gillin

I had a chance to attend the recent Web 2.0 Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. This year’s Web 2.0

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Grow Your Wiki

Buzz Marketing for Technology

enterprise 2.0. Enterprise 2.0 Web Content 2007. Web-based spreadsheet. Wikipatterns book. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Buy the book | Learn More. Buy the book. Digital Democracy. digitallearning.

Wiki 100
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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. United States License. United States License. Theme: Contempt by Vault9.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The trick is to learn how to use all its power.

B2B 60
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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? The book chapter or this toolkit? Are you in search of inspiration? Or just want to see what’s out there? So which one is it?

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What’s your Social Media diet?

Buzz Marketing for Technology

Weekends are devoted to Blog posts and writing the new book. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader).