ViewPoint
MAY 10, 2012
He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.
ViewPoint
MAY 10, 2012
He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.
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ViewPoint
FEBRUARY 27, 2014
I’m reminded of Mike Moran’s great book title, Do It Wrong, Quickly. Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”.
ViewPoint
AUGUST 8, 2013
Via Eloqua. In his book Contagious: Why Things Catch On , Jonah Berger discusses the premise of why certain things “go viral.” Read this article to learn the six keys to sharing as outlined in Berger’s book. Tony Zambito shares how to make a connection between the real world and the digital world. Via Duct Tape Marketing.
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