Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Or are they a major part of your content creation strategies? Robert Cialdini wrote about six weapons of influence in his landmark book Influence. Add this to Ning. 3 Biggest Challenges for Online Content Marketing?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JUNE 28, 2010

8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Add this to Ning. It may be tempting to just create a page using your WP platform, because it’s so easy to do, but it’s just as easy to use a sales page template. Registration for a class or workshop, virtual or otherwise.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JULY 2, 2010

The next they may share a tutorial or run a contest or review a book.&#. I’m reading 2-3 business books that are terrific, and I saw two really funny movies and a great match at Wimbledon. Add this to Ning. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. Share this on Facebook.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

JULY 19, 2010

I grabbed a book to refresh my skills. Add this to Ning. Related posts: Confirmation Biases: More Brain-Based Content Marketing. 12 Steps to Creating Web-Savvy Content for Marketing. 3 Things to Write (or Speak) About… Finding and Creating Great Content. Share this on del.icio.us.

Process 100

Process Ning Digg Content 100

Writing on the Web

JULY 5, 2010

If this chat hasn’t been enough to get you writing like you talk, you’ll want to read my book: Write like you talk —only better, 3 ways to turn good talkers into great writers. You can check out her book Write like you talk–only better, 3 steps to turn good talkers into great writers. Add this to Ning.

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Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 22, 2010

Sales of a product or informational product like a book. Add this to Ning. 3 Ways to Write Content that Brings In Business. Here’s my list of different ways you can use a “sales page&# format, or a single stand-alone page designed for readers to take action. Registration for a class or workshop, virtual or otherwise.

Ning 100

Ning Class Landing Pages Copywriting 100

B2B Marketing Zone Posts

AUGUST 3, 2010

8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). How Much Should Brands Pay for Content Marketing? I’ve parroted this advice from the gurus. Dead wrong. That was just a tip I hope you caught. The Experiment.

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Ning Paid Content Facebook Sales Management 40

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 9, 2010

There are more than two million specialty communities on the Ning platform alone, giving you ample opportunities to find your fans and customers. It’s About Engagement, Not Eyeballs I worry that by focusing so much on the Big 4, we start to look at social media through the prism of audience size, which is a vestige of the old marketing.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133