Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Martech
APRIL 4, 2022
Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. To date, DeadlyScience has shipped over 20,000 books and science resources to remote schools in over 100 communities across Australia.
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