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Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Martech

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. To date, DeadlyScience has shipped over 20,000 books and science resources to remote schools in over 100 communities across Australia.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. Nowadays, there are much more efficient ways to publish and schedule social media content.

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Tech Marketing the Open Source Way: Lessons from RedHat and GitHub

Martech Advisor

GitHub, a popular gathering place for open source projects and communities, is increasingly enabling brands to forge new, deeper and more engaging connections with audiences. Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. More than ever, communities are impacting what brands do and how they do it.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.

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Popular Tech in Travel and Tourism

TrustRadius Marketing

Today’s Community Contributor is Nate Casimiro. He is the Marketing Operations Manager at Simpleview. Nate purchases, implements and integrates various marketing technology tools that ultimately result in lead generation. He has written several in-depth reviews of marketing and travel software.

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Driving Digital Transformation in the Busy World of iGaming

Bannerflow

It also gives insight into how organisations in the sector are changing their digital marketing strategies going into the next twelve months. . Our report found that 51% of in-house teams in iGaming have full digital competency and manage their own marketing. Content Direction and Volume.

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Virtual events: The ultimate marketers’ guide

Martech

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? In 1996, Microsoft introduced NetMeeting, which enabled users to communicate and exchange data in real-time.