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A guide for finding product-market fit

Lenny's Newsletter

As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

data warehouse, GitLab) Type of business (e.g. Okay, now let’s help businesses provide benefits. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney. and in 120 other countries.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Since then, computers started to become a part of our daily lives, and thanks to modern tech, automation is now more common than ever – especially in the business world. Consumers want instant assistance from businesses and they are becoming unwilling to wait on the phone or for a response via email or even a social media DM.

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Gaurav Kachhawa: Looking forward with AI

Martech

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. Q: What do you see happening right now with business and AI? In terms of customer expectations, they have been educated through their own interactions with ChatGPT, and they say, “How do I deploy it in business?” Get MarTech!

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Seismic Shift ’23: Day One Highlights

Seismic

We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. It will also help leaders connect the dots of how your enablement efforts contributed to business outcomes. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started.

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How the best content marketing agencies onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. At the end of this session, we’d hope to know as much about your business process as humanly possible.

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. At the end of this session, we’d hope to know as much about your business process as humanly possible.