Remove sales

B2B Memes

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The Coming Content Marketing-Publishing Continuum

B2B Memes

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”.

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Editorial Wall, or Prison Wall?

B2B Memes

Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? In a speech last June , he argued that editors should get involved in all sides of a business, even if that meant selling advertising.

Ethics 100