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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

This indicator increases the odds of bloggers and influencers in their space linking to their website—although it may be a bit harder to measure if their emails successfully lead to posts being mentioned. Daily Active Users (DAU). However, always be honest and open with customers. How to Use Lagging Indicators to Increase ROI.

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How to Become a Stellar Guest Blogger

Online Marketing Institute

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

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How to measure 5 popular social media channels

Online Marketing Institute

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

The FTC encourages social media policies be in place and reviewed. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws. Having a privacy policy or a social media policy is not enough.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. Blog Post Examples Galen De Youngs list of top B2B blogs is a great example.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. Seminar/Training. Coaching and Training. Privacy Policy | Contact Us. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. White Papers. Video Center. ENews Sign-Up. --> Magazine.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well. 2011 All rights reserved.

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