Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. Polymath (noun): a person of encyclopedic learning. Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? What are you about outside of social media marketing and digital PR? Are you a one-trick pony?

Social Media 80

Social Media Media Work Management Marketing Management 80

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&#

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. And my personal favorite: What’s in it for me ? Or improve your PR efforts? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. Tweet This Post. You know the ones.

Social Media 80

Social Media Media Wikipedia PR 80

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

Blogger 80

Blogger Outreach PR Media 80

Convince & Convert

AUGUST 9, 2012

Large sites like Wikipedia don’t really get much of a search engine ranking boost when you link to them, so you may as well save your precious link equity by using a nofollow link , which tells the search engines not to follow the link (and therefore not to transfer any of your link equity to that page). This site is deep, not flat.

Blogger 150

Blogger SEO Privacy Policies Paid Search Agency 150

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It's Personal What these CEOs and other executives also need to appreciate is the importance of their personal brand. While you're at it, spend the $95 to own your personal LookupPage.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

MARCH 23, 2017

Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. ” — PR Daily. Showcase reviews: PR Daily. Join “tribes” of bloggers on similar topics. Pricing: free for personal use; contact vendor for agency pricing. ” — Cent Muruganandam.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

SEPTEMBER 6, 2016

Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I am still blogging every Tuesday morning about social media, marketing, SEO, ORM, Wikipedia, content marketing, brand reputation, and influencer marketing at Biznology , whether I want to or not!

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Webbiquity

AUGUST 28, 2012

Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 1 Personal Branding. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Audacity and Utterz.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Image credit: Wikipedia. Growing amounts of data from an increasing number of touchpoints will be combined, analyzed, and acted upon to support other trends here (such as personalization).

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Moz

DECEMBER 5, 2018

Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas. If you live in a small, tight-knit community, you may even be able to meet with the author in person.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? PR Meets Marketing , May 23, 2010 Previously, I highlighted how I used social media. One person is. Kill the white paper!” they are increasingly telling their clients. And I tend to agree.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

DECEMBER 5, 2016

While her Instagram account is noticeably devoid of sponsored posts for now (besides a few posts promoting animal rescue charity BAARK ), Pumpkin is a personal branding machine. Just a quick scan of Lil Bub's extensive Wikipedia page reveals just how weirdly famous the quirky, stubby-legged cat has become. 7) Tuna: @tunameltsmyheart.

Viral Marketing 28

Viral Marketing Advertising Agencies Social Media Paid Search Agency 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Blogger Relations. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 21, 2017

For bloggers, add a share button to posts to make it easy for others to Flip. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. The counter-argument (minus the spitting anger) was that Gen X and Boomers were quite capable of using social media successfully for both business success and for making personal connections. Length of marketing or PR experience: 10-15 years or more. That’s right. business unit liaison. 1 Web developer.

Social Media 80

Social Media Media Work Management Wikipedia 80

Biznology

DECEMBER 19, 2017

Other folks from other cities are all about building their own personal brand on the back of their employer; DC’s not like that: CIA, NSA, DIA, NRO, FBI, BIR, DHS, DEA, OIA, OIC, AMI, ONI, CGI, and NMS. Most message boards, forums, groups–especially reddit and Wikipedia–do not demand you are who you say you are.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

APRIL 23, 2013

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And email sometimes doesn’t quite make its way to the Inbox.

Blogger 80

Blogger Outreach Social Media PR 80