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5 Ways to Use Social Listening to Enhance Your Digital Marketing Strategy

Sharpspring

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities.

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Last year, E.l.f.

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19 Content Marketing Conferences to Attend In 2019

nDash

From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy. Amy Bishop , Cultivative (She’s giving a talk on ‘How to Integrate Social Ads into Your Multi-Channel Strategy’).

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7 Digital PR and Earned Media Strategies that Give Your SEO a Boost

Hinge Marketing

I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. You can generate earned media through digital PR. . What is Digital PR? Why are Digital PR and Earned Media Crucial for SEO? ” — John Mueller, Google.

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B2B Marketing Events Around The World – Oct 2010

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. Here's what's on tap for marketing industry events for October.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. 32 percent use social media as an outbound marketing channel for demand generation. FOLIO: Publishing Technology The Latest on Trends, Issues & Products (2x Monthly). Marketing/Comm/PR. Multi-Platform. City & Regionals. CMS Insights. Consumer Media. Digital Editions.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Social is not an isolated activity.&#